以下是高顿网校小编为学员整理的:p3商务分析,供学员参考。
 
  TELEVISION/VIDEO – ESB
  The final ad to look at is by ESB, the Irish Electricity Supply Board.
 
  PUBLIC RELATIONS/PRESS RELEASES – ACCA
  Public relations (PR), as the term suggests, can play a very important role in communicating to external stakeholders: the public. PR is often promoted via press releases which are sent to newspapers and broadcasting organisations (who are always on the look-out for features and news items) in the hope that mention will be made of the organisations. For example, here are some press releases recently made by ACCA:
  · 28 November 2011: Accountants have key role to play in fight against climate change, says ACCA. The profession [accountancy] has extensive experience of measuring, reporting, and validation mechanisms, all of which will be vital for any credible action on climate change. The profession must use its expertise to make a positive contribution to the formulation of credible policy frameworks and agreements.
  · 17 November 2011: The challenge of diversity in the workplace: experts to offer solutions for the future. For ACCA and the ESRC [Economic and Social Research Council], we want to explore the link between diversity and innovation and in particular the benefits to organisations in encouraging diversity to achieve business benefits.
  The ACCA and the ESRC are collaborating on this project and collaboration is likely to extend ACCA’s reach beyond its normal audience.
 
  高顿网校小编寄语:笔记要便于看,要经常看,这是又一本教材。

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