以下是高顿网校小编为学员整理的：p3商务分析，供学员参考。
 
　　PUBLIC RELATIONS/PRESS RELEASES – GLAXOSMITHKLINE
　　This is a multinational pharmaceutical company. Its mission is to: ‘Improve the quality of human life by enabling people to do more, feel better and live longer.’
　　30 January 2012: GSK joins new global partnership to help defeat 10 neglected tropical diseases by 2020: …We are committed to playing our part in helping to achieve universal coverage of intervention programmes for diseases that can be controlled or eliminated by existing treatments, and to spur R&D into new treatments for diseases where none currently exist.
　　The company also emphasises its work with communities:
　　· 22 March 2011: GSK launches London 2012 initiative with King’s College London to inspire young people into science careers: …The programme comprises a series of free events running between now and the Olympic and Paralympic Games in 2012. These events offer local school children the opportunity to experience a day at a university and through a series of sports based lectures and interactive workshops aims to encourage 11–14 year old students to take their science studies further and consider a career in science.
 
　　CONCLUSION
　　Communicating an organisation’s mission and core values to shareholders, employees and customers is very important. However, as the communications model shows sending messages is not the same as successful receipt of those messages (in terms of changing or sustaining *) by the intended audience. Just because large amounts of money are spent on communicating mission and core values does not mean that the messages are understood or acted upon.
　　Consider News Corporation. 
　　It contains sections on commitment to the public, stockholders, employees and the global community. However, in the UK, the activities of News Corporation’s newspapers has caused public outrage and provoked a public enquiry into the * of the press in hacking into mobile phone voice mails. Substantial damages have already been agreed with 37 victims (the 15 settlements made public total around $1m). Additionally, there is reputational damage to the organisation which will affect its relationship with shareholders, employees and customers for years to come.
　　Ken Garrett is a freelance lecturer and writer
　　Reference (1) Boston Research Group, the ‘National Governance, Culture and Leadership Assessment’, The Economist, September 2011
 
　　高顿网校小编寄语：笔记要便于看，要经常看，这是又一本教材。

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