以下是高顿网校小编为学员整理的：p3商务分析，供学员参考。
 
　　ELEVISION/VIDEO – THE COOPERATIVE GROUP
　　Television advertising is often used to promote values and mission. A 60-second advert will never contain a vast quantity of detailed information but a well-shot short film can be very effective indeed at getting across an organisation’s ethos, particularly to external stakeholders.
　　The Cooperative Group is a diverse UK organisation that includes supermarkets, a bank, insurance, travel, legal services and funeral care. It is a mutual organisation, owned by its customers and has been very successful in differentiating itself by promoting a very ethical approach to business. The ad is quite long, but shows the care and expense that the organisation went to try to communicate its values.
 
　　TELEVISION/VIDEO – ETIHAD
　　This video example is too long for a television advert but was used for staff recruitment and training. 
　　Listen to the words relating to mission and values that the film packs in: challenging the status quo, change, a belief that nothing is impossible, continual striving, embrace optimism and creativity, vision is to be a driving force of change in the industry, see things differently, hospitality, multinational crew, vision of a more elegant flight experience, innovative design, attempt to meet diverse needs, investment in customers, continual growth, challenge and creativity.
 
　　高顿网校小编寄语：笔记要便于看，要经常看，这是又一本教材。

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