第二题，就是考经的Q9,说是一家公司用了高质量的DM还有他的desing and color非常有优势，虽然在同类产品里价格偏高，但是销售依然很strong ,所以为了control cost, 公司经理决定用balance scorecard and value chainn analysis.?
问题一：balance scorecard 4 个factors and performance measurement.
问题二：value chain analysis 的作用，还有steps.抄讲义上
VCA is a strategic analysis tool organizations use to assess the importance of their customers value perceptions.
1）It allows a firm to focus on activities that are consistent with its overall strategy
2）It allows a firm to decide which parts of the value chain it wants to occupy and how each activity then contributes to the firm’s competitive advantage by adding customer value or by reducing costs.
3）It improves the firm’s knowledge of its relations with customers,suppliers,and competitors.
4）It offers an excellent opportunity to integrate strategic planning and management accounting to guide the firm to survival and growth
Value chain 的 steps
1.identify the firms value-adding activities
2.Determine how each value-creating activity can produce a competitive advantage for the firm
A identify the firm’s competitive advantage
B Identify the ways in which the firm’s value-adding activities can generate additional customer value
C Identify activities that are candidate for cost reduction
A.Identify value-adding ways in which the firm’s remaining activities can be linked
问题三：如何理解value chain analysis 在竞争中有优势(如何运用value chain analysis帮公司做*uation)就是把value chain的作用结合案例再次说明，强调它能为企业所带来的好处。(作用：it helps reduce production cost, increase production quality, thus increase the product competitiveness
为什么使用value chain analysis 在竞争中有优势：increase the market reception and decrease the cost）
问题四：CSFs in balance scorecard/success factors in valuing firm?
问题五：结合这家公司，说出这家公司2个CSFs.
High quality products;strong market shares;the style of the product。
