Question:Which of the following is an example of cost leadership with a narrow focus in the food retail industry?
  A. Fruit and vegetable market stall.
  B. Harrods' food hall.
  C. A low cost supermarket such as Lidl.
  D. A supermarket chain selling a wide range of high quality products, such as Waitrose.
  The correct answer is: Fruit and vegetable market stall.
  解析A supermarket chain selling high quality goods, such as Waitrose, is not a cost leader. Also, because it sells a wide variety of goods throughout the UK it has a broad focus not a narrow focus. A low cost supermarket such as Lidl may be the cost leader, but again it has a broad focus not a narrow focus.
  Harrod's food hall has a narrow focus; but it is not a cost leader.
  A fruit and vegetable market stall is the lowest cost producer and sells to a narrow geographical market.