以下是高顿网校小编为学员整理的：p3商务分析，供学员参考。
 
　　COMMUNICATION METHODS (CHANNELS)
　　Mission and core values cannot guide * or support performance and create a common understanding among the various stakeholders if they are not effectively communicated. There is no point in shareholders believing that they are investing in an innovative company if perceptions of customers and employees are quite different. Although messages and sentiments must be consistent, there is a wide choice as to which types of communication are likely to work best for each stakeholder group.
　　Methods of communication include:
　　· conversations and discussions
　　· advertising
　　· publications, such as journals, newsletters and mail shots
　　· financial statements
　　· meetings, such as the AGM
　　· company stationery
　　· company merchandise
　　· presentations
　　· training courses
　　· press releases and other public relations activities
　　· collaboration
　　· video
　　· SMS (texting)
　　· internet (organisation’s web site) and intranet
　　· email
　　· social media, such as Facebook, Twitter and LinkedIn
　　This list is set out, very approximately, in the order in which the techniques became available over time: talking to one’s employees face-to-face came long before Tweeting to one’s valued employees. Generally, any communications campaign will use a mix of techniques and the methods chosen will depend on which audience is being targeted, the nature of the message and expense, both in terms of money, time and environmental impact. For example, instead of sending printed financial statements to every shareholder, many companies now email a web link to shareholders showing where the financial statements can be viewed online and downloaded if required.
　　Similarly, sending newsletters by email is faster, cheaper and causes less environmental impact than producing and despatching printed copies. This shift in communication methods is an example of a common organisational core value in action – the wish to minimise environmental impact and to promote sustainability.
 
　　EXAMPLES OF ORGANISATIONS COMMUNICATING MISSION AND CORE VALUES
　　Good communications requires a plan and typically this would have the following steps:
　　· Listing your communications stakeholder groups (here, shareholders, employees and customers)
　　· Defining what has to be communicated to each stakeholders group (here mission and core values)
　　· Identifying suitable communications methods and events
　　· Allocating resources
　　· Developing a communications event schedule
　　· Monitoring the effectiveness of the communications events
 
　　高顿网校小编寄语：笔记要便于看，要经常看，这是又一本教材。

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