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| Consider the following categories of performance measures. 1 Profitability measures. 2 Customer-satisfaction measures. 3 Efficiency, quality, and time measures. 4 Innovation measures. A cruise line operates on a national scale in a very competitive marketplace. In view of this information, which measures should the company use in the evaluation of its managers? A. II and III B. I only C. I and II D. I, II, III and IV |
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