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A large manufacturing company has several autonomous divisions that sell their products in perfectly competitive external markets as well as internally to the other division of the company. Top management expects each of its divisional managers to take actions that will maximize the organization’s goals as well as their own goals. Top management also promotes a sustained level of management effort of all of its divisional managers. Under these circumstances, for products exchanged between divisions, the transfer price that will generally lead to optimal decisions for the manufacturing company would be a transfer price equal to the A. Full cost of the product plus a markup. B. Variable cost of the product plus a markup. C. Market price of the product. D. Full cost of the product. |