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Greg Groden started his business Groden Corporation 30 years ago. Groden rarely allowed stock splits of his company’s stock, so the price of the stock is now several hundreds of dollars per share. He passed away recently and bequeathed all his shares of Groden Corp. to his 20-year old son. Yasmine Evans, CFA, is the family’s financial advisor, and she sees that Groden Corp. stock makes up over half of the son‘s wealth. Evans is planning to approach the son about selling some of the stock and diversifying. A psychological consideration that Evans should be prepared to address in approaching the son is the: A. age of the son. B. high per share price of the stock. C. fact that the family’s name is on the stock. |