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Financial reporting refers to the way companies show their financial performance to investors, creditors, and other interested parties by preparing and presenting financial statements, including information about changes in a company’s financial position. The role of financial statement analysis is to use the information in a company’s financial statements, along with other relevant information, to make economic decisions, such as whether to invest in the company’s securities or recommend them to other investors. Analysts use financial statement data to evaluate a company’s past performance and current financial position in order to form opinions about the company’s ability to earn profits and generate cash flow in the future.