Choice "D" is correct. The goals and objectives upon which an annual profit plan (also known as budgeted, targeted or estimated financial statements) is most effectively based are a combination of financial, quantitative (number of units), and qualitative (e.g., to be the best) measures. Not all goals and objectives can be quantified.Choice "c" is incorrect. Qualitative measures are an important dimension of annual profit planning. To focus exclusively on efficiency and profitability at the expense of such issues as quality and customer satisfaction could ultimately hurt the business.Choice "a" is incorrect. Qualitative measures are important, but financial and quantitative measures gauge the effectiveness of qualitative achievements such as customer success, employee morale, etc.Choice "b" is incorrect. Qualitative measures should not be ignored.