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The concept of behavioral finance has begun to be employed in investment management. Which of the following statements is CORRECT regarding behavioral finance and its potential affect on a client’s risk objectives? Behavioral finance implies that investors are: A. risk averse, rather than loss averse, and this may have an impact upon the investors' willingness to take risk. B. loss averse, rather than risk averse, and this may have an impact upon the investors' ability to take risk. C. loss averse, rather than risk averse, and this may have an impact upon the investors' willingness to take risk. |