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Which of the following statements most correctly describes the shift in focus when moving from a traditional finance to a behavioral finance investment process, and what is the most pronounced result of this shift? A. The goal definition shifts from statistical measures of risk and return to lifestyle-based objectives, and the most pronounced result is that the definition of risk changes from dispersion-based measures to the probability that the stated objectives will be realized. B. The definition of investor motives shifts to a focus on emotions, and the most pronounced result is that the definition of risk changes from dispersion-based measures to the probability that the stated objectives will be realized. C. The definition of investor motives shifts to a focus on emotions, and the most pronounced result is the development of measures to quantify how emotions affect the asset allocation process. |