Answer (B) is correct . The trend in managerial performance evaluation is the balanced scorecard approach. Multiple measures of performance permit a determination as to whether a manager is achieving certain objectives at the expense of others that may be equally or more important. These measures may be financial or nonfinancial and usually include items in four categories:? profitability; customer satisfaction; innovation; and efficiency, quality, and time.
Answer (A) is incorrect because The balanced scorecard approach uses multiple measures.
Answer (C) is incorrect because The balanced scorecard approach uses financial and nonfinancial measures.
Answer (D) is incorrect because The balanced scorecard approach uses financial and nonfinancial measures.
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