Given a set of prior probabilities for an event of interest, Bayes’ formula is used to update the probability of the event, in this case that the company we have already selected will experience a decline in earnings next year. Bayes’ formula says to divide the Probability of New Information given Event by the Unconditional Probability of New Information and multiply that result by the Prior Probability of the Event. In this case, P(company having a decline in earnings next year) = 0.20 is divided by 0.26 (which is the Unconditional Probability that a company having an earnings decline will have a negative ratio (90% have negative ratios of the 20% which have earnings declines) plus (10% have negative ratios of the 80% which do not have earnings declines) or ((0.90) × (0.20)) + ((0.10) × (0.80)) = 0.26.) This result is then multiplied by the Prior Probability of the ratio being negative, 0.90. The result is (0.20 / 0.26) × (0.90) = 0.69 or 69%.