The goal of viewing the client/adviser relationship from a psychological perspective as compared to a purely traditional finance perspective is for the adviser to better understand their client and to make better investment decisions. By incorporating behavioral biases into clients’ IPSs, clients’ portfolios will tend to be closer to but not on the efficient frontier (the rational portfolio), and clients will be more trusting and satisfied and tend to stay on track with their long-term strategic plans. Ultimately, since everyone is happy, the result is a better overall working relationship between client and adviser. Clients who are at the extremes of risk aversion tend to approach investing very emotionally and are not interested in traditional finance concepts therefore educating them on these concepts is of little value to them and does not work.