Standard III(B) states, "Members shall deal fairly and objectively with
all clients and prospects when providing investment analysis, making
investment recommendations, taking investment action, or in other professional
activities.”
The term “fairly” implies that members should take care not to discriminate
against a client when disseminating investment recommendations. All the
responses, except for the telephoning of distant clients (which has the effect
of putting them in the same position as local clients), describe a situation in
which a client or group of clients is receiving preferential or detrimental
treatment that is unfair.
