题目解释: B先生被一家公司请去做咨询业务.现在这家公司产品的售价是20,平均变动成本是15,平均总成本是22,边际成本是20,为了最大化利润,B先生会如何建议?
考点:利润最大化的条件 关键词:maximize profits
解题思路:当 MR = MC时利润最大
Answer (A) is correct . For profit maximization, a firm operating under pure competition should produce the level of output at which price is equal to marginal cost. Since price and marginal cost are both $20, the firm is already at its profit-maximizing position.
Answer (B) is incorrect because A firm should not decrease output when price is at least equal to marginal cost.
Answer (C) is incorrect because There is no incentive to increase production when marginal cost is equal to selling price.
Answer (D) is incorrect because A?firm should not shut down as long as price exceeds variable cost; any excess of price over variable cost provides a contribution toward the coverage of fixed costs.