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| Return on investment (ROI) is a very popular measure employed to evaluate the performance of corporate segments because it incorporates all of the major ingredients of profitability (revenue, cost, investment) into a single measure. Under which one of the following combinations of actions regarding a segment’s revenues, costs, and investment would a segment’s ROI always increase? Revenues Costs Investments A. Increase Decrease Increase B. Decrease Decrease Decrease C. Increase Increase Increase D. Increase Decrease Decrease |