Choice "A" is correct. The customer perspective of a balanced scorecard is concerned with target markets (e.g., low-price leader).Choice "d" is incorrect. The financial perspective of a balanced scorecard is concerned with the capture of increased market share, not "success in targeted market segments" (a customer measure).Choice "b" is incorrect. The internal business process perspective of a balanced scorecard is concerned with maintaining low costs that are supported with low prices, not with the capture of increased market share.Choice "c" is incorrect. The learning and growth (advanced learning and innovation) perspective of a balanced scorecard is concerned with linking strategy with reward and recognition, not with the capture of increased market share.