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Gleason Co. has two products, a frozen dessert and ready-to-bake breakfast rolls, ready for introduction. However, plant capacity is limited, and only one product can be introduced at present. Therefore, Gleason has conducted a market study, at a cost of $26,000, to determine which product will be more profitable. The results of the study follow.

frozen desserts ready-to-bake breakfast rolls
sales 305000 300000
price 1.8 1.3

The costs associated with the two products have been estimated by Gleason's cost accounting department and are shown as follows.

frozen desserts ready-to-bake breakfast rolls
unit variable cost 1.15 1.3
Production tooling 48000 50000
advertising 30000 34000

Gleason treats production tooling as a current operating expense rather than capitalizing it as a fixed asset. The expected value of Gleason's operating profit directly traceable to the sale of frozen desserts is


A. $150,250.
B. Some amount other than those given.
C. $198,250..
D. $120,250.
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