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Zanzibar Zanies, a novelties manufacturer, faces a number of competitive problems. It decides to use the six-step process to determine how Porter’s five forces affect its industry. Zanzibar just finished identifying competitors, buyers, suppliers, potential entrants, and potential substitutes. The next step is to: A. determine the strength or weakness of each of the five forces. B. assess possible changes in each force. C. analyze the industry structure and determine how each of the five forces affect pricing. |