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Value chain analysis can help an organization gain competitive advantage by identifying what does or does not increase value to the customers. Which of the following is not one of the three steps in value chain analysis?
A. Determine the amount of value that customers attribute to the end product. B. Identify the cost driver or cost drivers for each activity. C. Identify the activities that add value to the end product. D. Build competitive advantage by either increasing value to the customer or reducing the costs of production.
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