This is variable costs divided by sales for each of the three segments. The contribution margin ratio is the contribution margin divided by sales. The contribution margin is sales – variable costs. The contribution margin is sales – variable costs. The contribution margin ratio is the contribution margin divided by sales. The contribution margin ratio for Merchandise is ($500,000 ? $300,000) / $500,000, which is 40%. The contribution margin ratio for Automotive is $400,000 ? $200,000 / $400,000, which is 50%. The contribution margin ratio for Restaurant is ($100,000 ? $70,000) / $100,000, which is 30%. This is variable costs divided by sales for the retailing and automotive segments. The contribution margin ratio is the contribution margin divided by sales. The contribution margin is sales – variable costs. This is variable costs divided by sales for the automotive and restaurant segments. The contribution margin ratio is the contribution margin divided by sales. The contribution margin is sales – variable costs.
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