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Gleason Co. has two products, a frozen dessert and ready-to-bake breakfast rolls, ready for introduction. However, plant capacity is limited, and only one product can be introduced at present. Therefore, Gleason has conducted a market study, at a cost of $26,000, to determine which product will be more profitable. The results of the study follow. The costs associated with the two products have been estimated by Gleason's cost accounting department and are shown as follows.  *Gleason treats production tooling as a current operating expense rather than capitalizing it as a fixed asset. The cost incurred by Gleason for the market study is a(n) B. Opportunity cost. C. Sunk cost. D. Incremental cost. |