To meet the organisation's social and legal responsibilities relating to the human resource
x
To manage an organisation's relationship with its customers
x
To develop human resources that will respond effectively to change
x
Rationale: HRM is concerned with the most effective use of human resources. It deals with staffing levels, motivation, employee relations and employee services. It is the marketing function which manages an organisation's relationship with its customers, not HRM. Note that increasingly, HRM is undertaken by line managers as well or instead of HR departments.
