(iii) has been less important for firms manufacturing computers to meet an industry standard than for those firms developing the next generation of computers
(ii) can improve existing products as well as developing completely new products
x
(iii) has been less important for firms manufacturing computers to meet an industry standard than for those firms developing the next generation of computers
x
(iv) is always undertaken under contract by specialist external consultancies
x
Rationale: R & D tends to be concerned with product research (not market research), and many organisations have internal R & D functions.
Pitfalls: Be aware of the difference between product and market research.
Ways in: If you were able to rule out statement (i), you were only left with two options to choose from - and you should be able to rule out statement (iv) if you know any organisations with an internal R & D department, leaving you with the correct option.
