Answer (B) is correct . Market-skimming pricing is used when a new product is introduced at the highest price possible given the benefits of the product. For market skimming to work, the product must appear to be worth its price, the costs of producing a small volume cannot be so high that they eliminate the advantage of charging more, and competitors cannot enter the market and undercut the price.
Answer (A) is incorrect because If no buyers want the product at a high price, this marketing strategy is inappropriate.
Answer (C) is incorrect because If competitors can easily enter the market, they can undercut the price.
Answer (D) is incorrect because The product quality and image must support a high price.
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