A. An annual profit plan should be based on a combination of financial, quantitative, qualitative measures. This answer includes only qualitative measures.

B. An annual profit plan should be based on a combination of financial, quantitative and qualitative measures. The development of goals and objectives is the first step in the planning process. Top management must establish the major goals and objectives, set priorities and communicate these priorities to the people within the organization. Lower levels of the organization bear a part of the responsibility for the overall organizational goals and objectives, which become subunits' goals and objectives. However, specific departments' goals and objectives may conflict with other departments' goals and objectives. For example, a goal of an increase in market size may conflict with a goal of profitability of sales. Thus, profit plans should be based on multiple measures.

C. An annual profit plan should be based on a combination of financial, quantitative, qualitative measures. This answer includes only quantitative measures.

D. An annual profit plan should be based on a combination of financial, quantitative, qualitative measures. This answer includes only financial measures.