微信扫一扫
实时资讯全掌握
Foxy Chix Ltd is a manufacturer of cosmetics aimed at teenagers. Recent market research has shown that their target market likes the current range, finding make-up lasts all day and nail varnish almost a week. They would like to continue using the range as they move into their twenties, but find the glittery style inappropriate for work. There is an opportunity for Foxy Chix Ltd to extend their products to include a By Day range. Which of the following strengths do Foxy Chix Ltd have that would be critical in enabling them to take advantage of this opportunity? A. Good reputation. B. Experience in the adult make-up market. C. Skilled market research team. D. High profitability. |