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B. Sensitivity analysis would help MRC management by testing the assumed projections and seeing how sensitive the cash flows are to changes in the number of members or the distribution of members.
C. Other factors that MRC should consider include:
 Communication strategy to current members.
 Market acceptance of the new pricing strategy.
 Cost associated with the change.
 Timing of the change.
 The effect on the mix of membership class.
 The anticipated rate of return for excess cash and the costs of borrowing funds.
 The reliability of the projections.
 The capacity of the tennis and racquet ball courts.
 Price elasticity for memberships in similar clubs.
 The reaction of the competition.
 Quality of its facilities and staff.
 Cost of advertising/communicating this price change.