The mission statement defines why the company exists and also prioritizes and communicates the company's overall objectives.
The company's profit objectives can be a result of the mission statement and the strategic planning process, but they are not what the mission statement defines.
The actions the company might take based on its strengths and weaknesses, along with its profit objectives, can be a result of the mission statement and the strategic planning process, but they are not what the mission statement defines.
A recognition of the firm's weaknesses can be a result of the mission statement and the strategic planning process, but it is not what the mission statement defines.
|