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Financial reporting refers to the way companies show their financial performance to investors, creditors, and other interested parties by preparing and presenting financial statements. The objective of financial statements, not analysis, is to provide information about the financial position, performance and changes in financial position of an entity that is useful to a wide range of users in making economic decisions. The role of financial statement analysis, not reporting, is to use the information in a company’s financial statements, along with other relevant information, to assess a company’s past performance in order to draw conclusions about the company’s ability to generate cash and profits in the future.